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Mobile
TV
trial
extended by
Asian provider
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| ASIAN
broadcaster Singapore Digital has announced the extension to
its TV2GO DVB-H mobile TV trial, which begun in June 2007, to
the end of November 2008. This next phase of Singapore Digital's
TV2GO DVB-H trial is designed to provide viewers with additional
content, plus interactive functionality. Trialists will have
the opportunity to road-test interactive chat-room services,
experience teletext-to-mobile, as well as interact with real-time
financial services. According to Singapore Digital CEO, Giulio
Dorrucci, the TV2GO DVB-H trial extension provides a valuable
opportunity to extend the trial's technical capabilities and
obtain market feedback from viewers on new applications and
content. "As part of the trial, we are conducting a number
of technology studies to ensure the mobile TV transmission is
of the highest quality in a number of locations– from residential
streets and high-density apartment blocks, to subway lines and
shopping centres," he said. "Market studies and focus
groups will also be engaged to improve our understanding of
viewers' preferred content, including when and where they prefer
to use it." |
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WELCOME
TO C2M MONTHLY |
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Countdown
to IBC 2008 |
HERE
we go again: No sooner do we arrive at what passes for a summer
than we have to get ready for this year’s IBC. As ever,
the show will cover all aspects of the creation, management
and delivery of content. This years’ show will really focus
on the rapid growth in the consumption of broadcast content
on devices other than TV screens such as to be found on mobile,
IPTV and also the nascent digital signage applications. In addition
to the huge number of exhibitors, the show will offer a huge
number of briefings, conferences and other presentations designed
to educate broadcast professionals on what is out there. This
year, the opening day will explore how consuming content across
devices as diverse as mobile phones, multimedia players and
other consoles is impacting the broadcast value chain.
 Perhaps
of most interest will be a free session hosted by Ken Blakeslee,
Chairman of WebMobility Ventures entitled “Entertaining
the Mobile Audience - Games and Rich Content Production and
Distribution to an Interactive Audience of One” which will
look at the dynamics of conceiving, designing, monetising and
delivering entertaining content to the 4th screen. Mobile will
also be the focus of “What Caught My Eye” in which
an expert reports on the notable innovations to be found on
the exhibition floor. Mike Short, VP R&D at Telefonica
O2 and President of the Mobile Data Association will unveil
the most exciting mobile-specific innovations to be found at
IBC2008. Another highlight includes tutorials from DVB
& ETSI outlining the evolution of the Digital Video Broadcast
standard to accommodate a number of distribution scenarios including
DVB-H for handhelds.
For
more information go to www.ibc.org.
C2M will be there and we’d be very please to see you.
Joe O'Halloran,
Editor. |
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Orange
launches mobile magazine |
ORANGE
has launched an ad-supported video mobile magazine service on
Orange World - 'Zap!' that will offer free video clips to all
customers with a video enabled 2G or 3G handset on both Pay
As You Go and Pay Monthly contracts. The business model is based
on allowing customers to access video clips for free in exchange
for watching advertising before their chosen video. 'Zap!' will
feature celebrity, lifestyle, news and entertainment clips from
broadcasters such as ITV, Sky, BBC Worldwide and ITN. The magazine
service will allow advertisers to buy mobile video pre and post
roll ad spots, as well as companion banners that have been demographically
targeted which makes the experience far more relevant for the
consumer.
 These
ads will also only play a set number of times per customer.
Recent Orange research into ad-funded content has provided the
justification for the launch. The research found that ad-funded
services could offer new ways of reaching audiences and the
potential to generate new business models within the industry
as mobile media users are extremely favourable towards viewing
ads in exchange for free content.
'Zap!'
will be refreshed throughout the day, to ensure there is always
something new to view. As well as having no cost to view the
videos, the 'Zap!' service will also be free to browse. The
service is being managed by IMP Media who have worked with Orange
to create a magazine style experience that is tailored over
time to meet the individual viewer's interests. Mobile advertising
company Rhythm NewMedia is both selling and serving the advertisements
on the Orange portal and has already signed up a number of advertisers
including Twentieth Century Fox, Wrigley's, Barclaycard, Cisco,
Nissan, Paramount movies and Heat magazine. |
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